Joel C. Peterson
Director
Joel C. Peterson, has been a director of the Company since May 1997. Mr. Peterson served as a
director of Covey from 1993 to 1997 and as Vice Chairman of Covey from 1994 to 1997. Mr. Peterson
founded Peterson Partners LP, and its predecessor Private Equity Investment Enterprises, a
privately-held equity investment firm in 1996 and has taught MBA courses at Stanford Business School
since 1992. Mr. Peterson also serves on the boards of directors of Asurion and JetBlue Airways
Corporation (NASDAQ). Mr. Peterson earned his MBA from Harvard Business School.