News Release Details

TrainingIndustry.com Recognizes Franklin Covey as Industry Leader: Unique Consultative Sales Training Process Dramatically Improves Sales Organizations

SALT LAKE CITY--(BUSINESS WIRE)--Mar. 19, 2013-- Franklin Covey Co. (NYSE: FC) announced today that the Company has been named to TrainingIndustry.com’s 2013 Top Sales Training Companies list. This is the sixth year in a row that Franklin Covey’s Sales Performance Practice has received this prestigious recognition.

The award recognizes the top sales training companies in the industry, including those who provide outstanding service and a proven track record for delivering superior sales training and improving the impact of the sales organization.

TrainingIndustry.com annually reviews, surveys and assesses sales training companies that provide services to the corporate marketplace. Intended to assist buyers of training services, the Top 20 list is designed to support the corporate procurement process by aiding in the evaluation of potential training providers. Selection to this year's Top 20 Sales Training Companies list was based on the following criteria:

• Industry recognition and impact on the sales training industry
• Innovation in the sales training market
• Company size and growth potential
• Breadth of service offering
• Strength of clients served
• Geographic reach

“For six years now, Franklin Covey’s Sales Performance Practice has been recognized as an industry leader for improving the impact of sales teams around the globe with their unique consultative sales training process,” said Ken Taylor, Chief Operating Officer of Training Industry, Inc. “We congratulate them for the exceptional leadership they exhibit in the sales training industry and are pleased to have them listed for the sixth year in a row on the Top 20 Sales Training List.”

“Each year, we are so honored to be recognized, yet again, by TrainingIndustry.com as a leader in the sales performance training industry,” said Bob Whitman, CEO Franklin Covey Co. “Our consultative sales training process, Helping Clients Succeed^TM, helps sales leaders and teams to understand and address the principles and skills needed to exactly meet their clients' needs. It transforms the way they do business with their customers and they develop trusted relationships which are mutually beneficial."

The Franklin Covey Sales Performance Practice specializes in improving sales behavior through sales training, consulting, and coaching to help clients dramatically improve sales by becoming totally client-centered. It helps clients execute consultative selling skills and build capabilities around pipeline growth, rigorous qualification, closing, negotiation and sales leadership.

The practice's Helping Clients Succeed methodology integrates critical thinking and communication skills with disciplined business thinking and execution processes that enable professionals to eliminate the dysfunctions in the selling/buying process, ultimately crafting solutions that deliver radical success in exactly meeting the client’s needs.

About Franklin Covey Co.

Franklin Covey Co. (NYSE: FC) is a global company specializing in performance improvement. We help organizations achieve results that require a change in human behavior. Our expertise is in seven areas: leadership, execution, productivity, trust, sales performance, customer loyalty and education. Franklin Covey clients have included 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small- and mid-sized businesses, as well as numerous government entities and educational institutions. Franklin Covey has more than 40 direct and licensee offices providing professional services in over 140 countries. For more information, visit www.franklincovey.com.

Source: Franklin Covey Co.

Franklin Covey Co.
Debra Lund or Michal Savage
801-244-4474
Debra.Lund@FranklinCovey.com