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FranklinCovey Survey Reveals Top 3 New Year's Resolutions for 2008: Eliminate Debt, Lose Weight, Develop Healthy Habits

December 18, 2007 at 8:09 AM EST

7 Habits Author and Organizing and Time Management Expert Offer 8 Tips for Making More Effective New Year's Resolutions and Goals in 2008

SALT LAKE CITY--(BUSINESS WIRE)--Dec. 18, 2007--FranklinCovey (NYSE:FC), a global leader in effectiveness training, productivity tools, and assessment services, today released the results of its third annual New Year's Resolutions Survey, which polled 15,031 customers. The survey found that respondents' top three New Year's resolutions or goals for 2008 are to (1) get out of debt or save money, (2) lose weight, and (3) develop a healthy habit like exercise or healthy eating. The Top 10 New Year's resolutions or goals were ranked as follows:


    1. Get out of debt or save money

    2. Lose weight

    3. Develop a healthy habit (e.g., exercise or healthy eating)

    4. Get organized

    5. Develop a new skill or talent

    6. Spend more time with family and friends

    7. Other

    8. Work less, play more

    9. Break an unhealthy habit (e.g., smoking, alcohol, overeating)

    10. Change employment

The survey also found that 35 percent of respondents break their New Year's resolutions by the end of January and only 23 percent of those surveyed don't ever break them. Nearly 40 percent of those surveyed attribute breaking their resolutions to having too many other things to do, while 33 percent say they are not committed to the resolutions they set.

Experts Stephen R. Covey, best-selling author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness; Julie Morgenstern, professional organizer, time-management expert and best-selling author; and FranklinCovey (NYSE:FC), a global leader in effectiveness training, productivity tools, and assessment services, have partnered to give advice and offer 8 Tips for Making More Effective New Year's Resolutions and Goals in 2008.

Covey says, "Begin the New Year by setting one New Year's resolution. Ask yourself, 'What one thing could I change that would significantly increase my happiness?' Be honest with yourself and examine your intent, motive and desire for setting your goal. It must align with your deepest values, motivations and with what is most important to you. Otherwise you won't have the passion or discipline to stay committed when the going gets tough, especially when there are so many other things distracting you from achieving your resolution."

Morgenstern says, "Most New Year's resolutions are articulated in the form of activities, such as 'lose 10 lb, get organized, and get out of debt.' Strengthen your conviction by identifying the 'why' behind the activity. The 'why' connects you to your bigger picture goals--the core values which give your life meaning. For example, Resolution - Exercise more. Why? To boost my energy and strength. Resolution - Get out of debt. Why? To gain sense of security. Resolution - Spend more time with family. Why? To deepen connections. Identifying the 'why' will help you be more successful in goal setting and in keeping your New Year's resolutions."

8 Tips for Making More Effective New Year's Resolutions and Goals in 2008 from Stephen Covey, Julie Morgenstern and FranklinCovey:

Think of Your Resolutions as Goals

Since many resolutions are notoriously vague, lofty and overwhelming, instead, think of them as goals. Make sure each goal includes clear measurements and specific deadlines (e.g., If you want to lose weight, your goal should state how much weight you want to lose and when you want to lose it by).

Set Only 1 or 2 Realistic Goals

Don't create a long list of goals. Instead only choose one or two. If you're aiming to read 50 books, learn Italian, quadruple your savings and drop three clothing sizes, you're not being fair to yourself. Set realistic, attainable goals, and build from there. (e.g., Save $200 or lose 3 lbs. by January 31). If you are a procrastinator, create short-term benchmarks to keep you on track week by week (e.g., Save $50 a week or exercise twice per week during the month of January).

Write Down Your Goals

The act of writing down your goals will increase your chances of achieving them. Make sure you write them somewhere you will review them often (e.g., a planner or prominent place in your home or office). By reviewing your goals daily, weekly and monthly, and the progress you are making towards them, you will stay more committed to achieving them.

Take Baby Steps

Break your goal down into tasks with deadlines and schedule them accordingly into your planning tool (planner, handheld, etc.) The less daunting the task, the more likely you will be to complete it (e.g., To lose weight you need to exercise, watch your calorie intake, drink enough water, etc.) Add each step to your task list or calendar to ensure it gets completed.

Go Public

Tell people you live or work with about your goal. When friends, family and co-workers know what you are working toward, they will be less likely to present you with temptations, more likely to notice or ask about your progress and encourage you. It also motivates you to remain committed to your goal so you don't have to admit failure publicly.

Track Your Progress

Make a scoreboard where you can visually track progress toward your goal from your starting point to your end result. Post it where you will see it regularly (e.g., a planner or prominent place in your home or office) or wherever you have written down your goals.

Reward Yourself

Stay motivated by giving yourself rewards for incremental steps toward your goal. Achieving your goal is rewarding in and of itself, but why wait until you are at the end result to celebrate?

If You Slip Up, Recommit

Don't get discouraged if you slip up. Everyone has bad days. Just forgive yourself, recommit to your goal and keep moving forward. Stay energized and motivated to achieve the end result.


This survey was conducted online within the United States between October 24 and November 5, 2007 among 15,031 FranklinCovey Customers nationwide. Of the 15,031 customers polled, 612 responded. Results provided have a 95% confidence level and an overall margin of error of +/-2.8 percent.

In theory, with a probability sample of this size, one can say with 95 percent certainty that the results have a statistical precision of +/-2 percentage point of what they would be if the entire adult population had been polled with complete accuracy. This online survey is not a probability sample.

About FranklinCovey

FranklinCovey (NYSE:FC) is the global leader in effectiveness training, productivity tools, and assessment services for organizations and individuals. FranklinCovey helps companies succeed by unleashing the power of their workforce to focus and execute on top business priorities. Clients include 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small and mid-sized businesses, as well as numerous government entities and educational institutions. Organizations and individuals access FranklinCovey products and services through corporate training, licensed client facilitators, one-on-one coaching, public workshops, catalogs, 89 retail stores and FranklinCovey has nearly 1500 associates providing professional services and products in the United States and for 37 international offices, serving more than 100 countries.

About Julie Morgenstern Enterprises

Julie Morgenstern ( is the New York Times best-selling author of Making Work Work, Organizing from the Inside Out, Time Management from the Inside Out and Never Check E-mail in the Morning and is a contributor to O, The Oprah Magazine. Her work has been featured in The New York Times, The Chicago Tribune, Bottom Line Business and Cosmopolitan Magazine. She has also appeared on several television and radio programs, including The Today Show, The Oprah Winfrey Show, and National Public Radio. Since opening her professional organizing business in 1989, Morgenstern and her staff have organized the homes, offices, and schedules of such clients as American Express, Microsoft, The Miami Heat, NYC Mayor's Office, Sony Music, FedEx, Victoria's Secret, Time Warner, Inc., and Viacom/MTV.

    CONTACT: FranklinCovey
             Debra Lund, 801-244-4474

    SOURCE: FranklinCovey